Ten Steps to Better Care: John Rother and Norman Kahn Promote Better Health Outcomes Based on Evidence

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How Specialty Societies And Patient Advocacy Groups Can Advance Comparative Effectiveness Research

December 7, 2011

Specialty societies and patient advocates have critical roles to play to help accelerate the benefits of comparative effectiveness research (CER).  With the attention and respect they receive from their physician members, specialty societies are a trusted intermediary that can convey the views of practicing physicians to those sponsoring and conducting research, disseminate research findings widely and effectively, and foster conversations about the research and its importance between patients and physicians. 

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